Affiliate Marketing Pay Per Click (PPC)


At its core, affiliate marketing pay per click models rely on the right choice of keywords. Once the product or service is chosen and ready for promotion, the marketer has to identify the best keywords that are likely to appear in web queries. What words will a web surfer type in the search box of the search engine? Specialized tools are used to identify the most relevant keywords, which usually consist of longer phrases rather than of single words.

The keywords are then used in search engine optimization both for links and for the content displayed on the home page or submitted to various web locations: article directories, forums or social networks. The best known affiliate marketing pay per click system is Google Adwords. The marketer bids on the chosen keywords, and every time an ad displaying these keywords is clicked on, Google charges a fee. However, the major flaw of this system is that fraudulent clicks are hard to prevent. This is actually the issue that is behind the decline of the pay per click 'age'.

In the early days of affiliate systems, the affiliate marketing pay per click model was very popular. Lots of web developers chose to advertise with the PPC pattern, although this enthusiasm did not last for long. Fraudulent click issues has caused the the pay per click system to fade away and become replaced by a safer and more convenient payment model: the cost-per-sale. In the context of a mature market, affiliate marketing pay per click strategies occupy a very small percentage of the overall tactics.

There are still parts of the world, like China where affiliate marketing pay per click systems still predominate. But experts point out that this happens because of the development level specific to the market. In the West, online commerce has reached such a maturity level that it matches with other advertising and payment systems. Affiliates have to strive hard to make money, they have to be competitive, innovative and really up-to-date with the latest changes in their field of activity. That's what keeps their businesses running.

Getting familiar with the affiliate marketing pay per click system is not such a bad idea, as it helps one understand the mechanisms of advertising better. Only in depth knowledge can save one from serious blunders in online business promotion. Keep this in mind and you'll reach better comprehension of how the market evolves, which in time gives you a sense of anticipation, allowing you to make good business decisions for your future.


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